Optimizely Web Experimentation

Optimizely Web Experimentation

About TrustRadius Scoring
Score 7.6 out of 100
Optimizely Web Experimentation

Overview

Recent Reviews

Optimizely Review

8 out of 10
July 18, 2022
As one of my business's most important traffic fonts and a lead generation came from Web Pages we need to focus on this area and we …
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Optimizely Review

7 out of 10
April 16, 2021
Optimizely is the platform of choice for product rollout and product development. We work closely with the sales department to improve the …
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Good product

7 out of 10
November 02, 2019
Used to develop and test iterations for all our 28 web-based services together with analytics, user research and design professionals in …
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Optimizely Grows With Us

8 out of 10
October 22, 2019
Optimizely is used across several teams at our organization. Our team, marketing operations, implement the set-up and targeting of …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 33 features
  • a/b experiment testing (50)
    9.0
    90%
  • Standard visitor segmentation (46)
    8.2
    82%
  • Preview mode (47)
    6.5
    65%
  • Multi-page/funnel testing (55)
    5.3
    53%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Optimizely Web Experimentation?

Optimizely Web Experimentation is a website optimization platform, providing A/B and multivariate testing. It enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic and gather immediate results.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.optimizely.com/plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.With its 5 capabilities Plan, Track, Test, Analyze, and…

What is SiteSpect?

Key features include: - A/B, split, and multivariate testing campaign management - Targeting and personalization - Front-end usability testing - Back-end testing using Origin Experiments - Site acceleration with SiteSpect AMPS(R) - Mobile site and native app support

Features Scorecard

Testing and Experimentation

7.2
72%

Audience Segmentation & Targeting

7.5
75%

Results and Analysis

7.4
74%

Product Details

What is Optimizely Web Experimentation?

Optimizely Web Experimentation is a tool supporting digital experience optimization, and aims to allow businesses to dramatically drive up the value of their digital products, commerce and campaigns through its experimentation software platform.

According to the vendor, by replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X.

The vendor states that currently over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences, including eBay, FOX, IBM, The New York Times and many more global enterprises.

Optimizely Web Experimentation Video

What is Optimizely?

Optimizely Web Experimentation Integrations

Optimizely Web Experimentation Competitors

Optimizely Web Experimentation Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Optimizely Web Experimentation is a website optimization platform, providing A/B and multivariate testing. It enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic and gather immediate results.

AB Tasty, Adobe Target, and Frosmo are common alternatives for Optimizely Web Experimentation.

Reviewers rate CSV export highest, with a score of 9.4.

The most common users of Optimizely Web Experimentation are from Mid-sized Companies (51-1,000 employees) and the Internet industry.

Comparisons

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Reviews

(1-25 of 50)
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April 16, 2021

Optimizely Review

Katie Goh | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
It's all you need to design, install, analyze and measure simple tests with Optimizely. When test complexity increases, it becomes necessary to integrate third party analytics tools to perform more detailed analysis such as additional details like page views, average time spent on each page, and bounce rates by variation. Optimizely has very straightforward integrations, so integration with analytics is straightforward.
Rafael Zorrilla | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Although one can deploy Optimizely across a portfolio of properties, it's not ideal for page load. The recommended use of "custom snippets" is more complex in setup than just deploying one simple JS snippet.
Score 8 out of 10
Vetted Review
Verified User
Review Source
It's relatively easy to scale. X Web, for example, is fairly quick to set up once you've got the snippet across the site and you're running basic button/wording tests or you're changing landing page experiences (for example). There is however much more work involved getting Full-Stack fully integrated with your back-end systems. Whereas X Web doesn't need much intervention with your Developers, Full-Stack does (because there's lots of back-end pluming that they'll need to do).
October 22, 2019

Optimizely Grows With Us

Score 8 out of 10
Vetted Review
Verified User
Review Source
Thus far, Optimizely's overall scalability has been great. Our organization has a white label business that continues to grow and we've had to build up our MarTech stack accordingly, which comes with scalability challenges - especially with the budget. This is something we need to monitor as we continue to grow.
Score 6 out of 10
Vetted Review
Verified User
Review Source
As mentioned, our implementation didn't seem to support more than ten testers being able to enable/disable experiments from within the dashboard. From a test perspective, this is a mandatory feature. It's possible that the tool supports this usage, but our implementation or training got in our way when attempting to figure it out.
Score 10 out of 10
Vetted Review
Verified User
Review Source
I think it is awesome but it is also simple in terms of how we use it. It is a drag and drop editor that works really well and splitting tests really welll. I don't know what the boundary is for advance dev within it.
October 04, 2019

Optimizely Web

Score 7 out of 10
Vetted Review
Verified User
Review Source
Optimizely Web works well at a small scale, but may require extensive coordination amongst many cross-cutting groups to successfully run experiments in a large product.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Seems to work well at a department level, but I would worry about scaling the account up to other departments without knowing for sure that we can limit access to certain groups of tests and experiments.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We've used Optimizely on many websites and products. Getting setup in very easy and take minimal effort. You cannot set up in a tag manager, which makes the implementation slightly harder, but still relatively easy. The platform is easy to use but does need IT support for creating most tests outside of the basics. Thankfully, many basic tests can be the most impactful, i.e. headline testing.
Score 10 out of 10
Vetted Review
Verified User
Review Source
It's been difficult to implement Optimizely across our pre-production environments and facilitate QA of experiments prior to introducing them to our production environment. As a result, our pipeline for new experiments can be quite long.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Optimizely is a highly scalable product, which can be used across many different teams. It is easy to manage and schedule tests, and it allows us to create "swim lanes" for different teams to ensure safe accesses. We still need a dedicated experiment team to manage this tool, but they were able to scale this product tremendously across teams.