Don't buy it if you need support
September 15, 2017

Don't buy it if you need support

Michael Nick | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Pardot

When I look at what Pardot is intended to do, I think it is too complicated. It seems like the designers started with an idea and then just kept throwing more and more stuff against the wall to see what sticks. Their new release is even worse than the previous one. They drastically changed the interface. Since SFDC owns them, I would think they would simply move more towards the SFDC user interface.

The product is very powerful, but not really logical when it comes to execution. No way to streamline a process. And their support is AWFULL! Good luck if you have a question and need it answered quickly.
  • Track website traffic and interface with WordPress.
  • Render your emails to display what it will look like on any number of devices. This is a really nice feature!
  • Scoring is pretty nice.
  • Reporting is pretty good too. Especially when you are able to click on different parts of the report to drill down. Really nice when you are explaining things to a group.
  • Where do I begin? SUPPORT - They really stink here. If you need immediate help there is nowhere to go. Not even for a fee.
  • Interface to Salesforce.com - this interface works better with most of their competitors. When we were evaluating other vendors they seemed to have a better interface.
  • Logical flow for campaigns. There are just too many steps to get something out the door.
  • Campaign scheduling is a pain too. You can't say send this out on this date at the time. You have work backwards and count days and hours. Dumb design.
  • They badger you with emails if you don't keep your segmentation lists up to date. What is with that? We like to keep lists segregated. We don't always use them in campaigns. So stop sending me emails about my segmentation lists.
  • Training when we first got the program was pretty good. They basically give you about a month to learn it. Then you have to rely on videos, to remember. The problem is if you are not a regular user you forget how to use the system. Hence the complexity problem. It should be easier to setup a campaign and executre on it. I barely use it anymore because it is such a pain. My colleagues use it though.
  • It started out just taking too much of my time to build out campaigns. I used another product prior to Pardot and it was easier to execute. The time drain is the problem...especially if you have questions and have to go figure it out.
  • Now I rarely use it because of the drain (my own fault). I now have other colleagues create and execute using it.
  • Salestalk
I think the biggest difference is Salestalk is so much easier to use and execute on. Pardot has a nicer user interface, but so much more work to bulid a campaign and execute. The email editor is much better in Pardot, but really stupid how it works. You have to click on one side of the screen and then edit on the other side. Really annoying to use. But solid, no problems and you get used to it. Salestalk email editor has some issues. Crashes too often.
It is designed to create and execute drip marketing campaigns, and of course newsletters, email campaigns, and the sort. It works great when it interacts with your website to send requested materials, and track returns to your site, and opens, click throughs, etc.

Salesforce Marketing Cloud Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
8
Landing pages
7
A/B testing
8
Mobile optimization
9
Email deliverability reporting
4
List management
5
Triggered drip sequences
8
Lead nurturing automation
7
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
2
Event/webinar marketing
2
Social sharing and campaigns
7
Dashboards
7
Standard reports
8
Custom reports
7
API
5
Role-based workflow & approvals
5
Customizability
5
Integration with Salesforce.com
2