Datorama - Quick & Easy to Use!
September 12, 2017

Datorama - Quick & Easy to Use!

Nicholas J. Salvatore | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Datorama

Datorama is being used by a couple of analytics teams within the agency but only for a number of clients - not across all clients. There is no standard platform that our analytics teams use across the entire Publicis Groupe, so there are a few platforms that contribute to analytics readouts. It's simply departmental as well, as only the analytics team pulls data and uses it for client deliverables/reports. It's primarily used for client deliverables and reporting, to show the clients a quick performance read out each month across all live campaigns. Though, some teams, like programmatic, will use it for the day-to-day optimizations.
  • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
  • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
  • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
  • Confusing Naming Conventions: Some of the metrics that pull in from the source are named very differently than how they appear in the source. This was confusing in the first couple times customizing a report, so it's necessary to have a lookup available so that you know what you're pulling.
  • Streamlining Reporting: This has had a positive impact on various teams working for the same client, as Datorama has effectively cut out the need for multiple teams to send reports/insights to each other and pull the data separately, working in their own processes. Things are simplified now & cut down the monthly reporting timeline by far.
  • Optimizations: It's now very easy to understand exactly where we are with our goals for the campaign as a whole, how each partner is performing & what optimizations we can make on the fly.
Datorama is a bit more easy to understand & view the data. Tableau is a bit more complex & requires more training to understand & manipulate everything.
It's definitely helpful for monthly reports & for pulling quick insights.

I think it's less appropriate for day-to-day optimizations, i.e. search or programmatic teams are better suited just using data/reports from the Search platform or DSP to inform decisions, even if only directional.