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Great platform, just not what I need right now
Updated June 16, 2015

Great platform, just not what I need right now

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Pardot Marketing Automation

At my previous company, Pardot was used to automate newsletter and drip campaigns for inbound leads generated from our marketing. It helped alleviate marketing workload for our sales team members and inform customers of important and relevant news from our company.
  • Pardot being owned by Salesforce gives it a definite upper-hand in the connectivity area. There's something to be said about having all your apples in one basket.
  • Pardot's ability to fork nurture campaigns is probably it's finest feature. It's very intuitive and easy to create marketing pathways.
  • The ability to see when leads are visiting the site allows the team to capture people in their moment of interest.
  • Pardot has good sales insight tools and tooling for SDR teams, but not GREAT tools. It would be a must-buy if they could build out more SDR-friendly intelligence and social selling tools that extend beyond mere sharing of content.
  • Sales process is much like Salesforce's - team is aggressive and will pick you apart if you say no.
  • Support is the same as Salesforce's - outsourced and not particularly high quality beyond scripted issues.
  • Employee efficiency
  • Leads are better informed
  • Customer awareness of brand
  • Act-On,Marketo,HubSpot
For my current needs, Act-On outshined Pardot. But at my previous company, we picked Pardot over Marketo because at the time it outshined Marketo's abilities and the Salesforce connection made it a safer bet for support since the team was new to marketing automation. I have repeatedly decided against HubSpot comparing it to Pardot.
10,000 to 25,000
It's definitely a great tool for teams using CRMs to manage customer relationships. If you have the cash for Salesforce, buying something like Pardot to make marketing even more powerful is a huge company asset. Less appropriate scenarios would be companies where leads are low in quantity and require more personalized touches from team members.

Salesforce Marketing Cloud Feature Ratings

8.8
WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
9
Mobile optimization
7
Email deliverability reporting
10
List management
10
9.0
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
8
8.0
Calendaring
8
Event/webinar marketing
8
7.0
Social sharing and campaigns
7
Social profile integration
7
8.0
Dashboards
8
Standard reports
8
Custom reports
8
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Pardot Marketing Automation

I ended up selecting another company to work with instead of Pardot even though I'd been happy with it in the past. My colleague who took over the Pardot implementation will renew for their company needs, though, and I think that's a shining testament to the effectiveness of the platform for specific brand needs. Everything can work well in the right situation.