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New Pardot user at enterprise level B2B very impressed, but has ideas for improvement
Updated June 16, 2015

New Pardot user at enterprise level B2B very impressed, but has ideas for improvement

Stacey Schneider | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Automation Rules
  • Drip Campaigns
  • Email Templates
  • Layout Templates
  • Forms

Overall Satisfaction with Pardot

Our marketing automation tool is utilized to support all outbound marketing via email deployment, and integrated campaign management utilizing Layout Templates, Landing Pages, Forms & Drip Campaigns. This also scores our prospects and passed MQLs to our CRM.
  • Lead Scoring
  • Layout Templates
  • Email Testing
  • AB Testing
  • CRM integration
  • Social
  • More qualified leads
  • Increased employee efficiency
  • Eloqua
Pardot has a better two-way sync with CRM, however Eloqua was able to separate the contact and lead objects. Other than that, Pardot exceeds Eloqua in every way. Much simpler UI for employees, better utilization of templates to create landing pages and emails, ensuring consistency in design & analytics tracking.
100,000 to 250,000
It is well suited for a company with a very clean CRM system. Once duplicates become an issue, integration can be tough.

Using Pardot

100 - Marketing Operations, Marketing Communications, Field Marketing
-11 - Marketing Automation Strategy, HTML, Nurture campaigns, Email testing and deployment
  • Email deployment
  • Landing Page creation
  • Lead scoring
  • Dynamic content based upon form submissions
  • Subscription Center
  • Site Search
  • Social
  • Personalization on corporate website
We need improvements with the CRM integration.

Evaluating Pardot and Competitors

Yes - Eloqua. After upgrading from E9 to E10, we felt the system no longer was able to support our business. We submitted major issues that would need to be resolved in order for us to stay, and though there was an attempt to address them, none were resolved in over a year.
  • Price
  • Product Features
  • Product Usability
  • Vendor Reputation
  • Existing Relationship with the Vendor
  • Positive Sales Experience with the Vendor
They were purchased by SalesForce, our CRM
I wish I had tested the CRM integration

Pardot Implementation

Test the CRM integration before you purchase.
  • Implemented in-house
Yes - Phase one: Marketing launch - email, landing page, form, lead scoring

Phase two: Lead scoring optimization, sales training, sales visibility to activity, prospect grading
Change management was a small part of the implementation and was well-handled - We need to clean up our CRM.
  • Duplicates in CRM
  • CRM syncing with existing contacts, when a new lead was desired
  • Contact ownership in CRM

Pardot Support

I have not found a way to get immediate support when needed, and submitted tickets often take a day or so to get an initial response.
ProsCons
Kept well informed
No escalation required
Support cares about my success
Less knowledgeable
Difficult to get immediate help
Need to explain problems multiple times
Slow Initial Response
Yes - Was resolved in about 2 weeks.
This product is now owned by Salesforce, and no the support team at SalesForce does not support Pardot.

Using Pardot

Very easy to use & consistent interface
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Email Deployment
  • Forms
  • Landing Pages
  • Automation Rules
  • Segmentation
  • Editing custom fields on a prospect record
  • Exporting full landing page or form submission report