Basic Review
Updated June 16, 2015

Basic Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Pardot Marketing Automation

Pardot is a very useful tool for segmenting buyers/buyer groups, building lead scores, tracking the success of campaigns, and sending email newsletters. We saved enough by not sending emails through NetSuite to pay for Pardot.
  • Database Segmentation
  • Email Campaigns
  • Lead Scoring
  • Integration with different CRM's
  • Effectiveness of email campaigns

Salesforce Marketing Cloud Feature Ratings

WYSIWYG email editor
7
Dynamic content
5
Ability to test dynamic content
7
Landing pages
9
A/B testing
8
Mobile optimization
8
Email deliverability reporting
9
List management
9
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
9
Calendaring
8
Event/webinar marketing
7
Social sharing and campaigns
8
Social profile integration
7
Dashboards
9
Standard reports
8
Custom reports
8
API
6
Role-based workflow & approvals
8
Customizability
7