Basic Review
Updated June 16, 2015

Basic Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Pardot Marketing Automation

Pardot is a very useful tool for segmenting buyers/buyer groups, building lead scores, tracking the success of campaigns, and sending email newsletters. We saved enough by not sending emails through NetSuite to pay for Pardot.

Pros

  • Database Segmentation
  • Email Campaigns
  • Lead Scoring

Cons

  • Integration with different CRM's
  • Effectiveness of email campaigns

Agentforce Marketing Feature Ratings

7.8
WYSIWYG email editor
7
Dynamic content
5
Ability to test dynamic content
7
Landing pages
9
A/B testing
8
Mobile optimization
8
Email deliverability reporting
9
List management
9
8.3
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
9
7.5
Calendaring
8
Event/webinar marketing
7
7.5
Social sharing and campaigns
8
Social profile integration
7
8.3
Dashboards
9
Standard reports
8
Custom reports
8
7.0
API
6
Role-based workflow & approvals
8
Customizability
7

Comments

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