Awesome Analytics software that is simple and easy to use
Nick Kretz | TrustRadius Reviewer
December 03, 2018

Awesome Analytics software that is simple and easy to use

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Parse.ly

We use Parse.ly to manage digital analytics for a publishing client in tandem with Google Analtytics. The platform is great in simplifying web analytics into content marketing engagement analytics that our clients can easily reference and review in their day-to-day workflow. It helps us to provide website data that is contextual for an editor or content marketer who only needs to quickly reference high-level performance metrics without having to get lost in the bells and whistles of Google Analytics settings.
  • Data visualization of high-level site performance metrics
  • Simple interface reduces the complexity and hurdle to understand digital analytics
  • Easy to view top-performing content and content categories
  • Daily histogram view not always the best view when looking at historical performance
  • Not the best platform to use when comparatively analyzing historical performance
  • I would love to see month over month or week over week performance vs only daily performance histogram chart
  • Saves time when training and reporting analytics to client because the platform can answer most general questions
  • Cost-effective software that is easy to use and incorporate into daily processes
  • Easy to set up and learn through their customer support and training docs
Parse.ly is not as robust as Google Analytics and is simplified to assist decision makers within a content marketing department. It was selected and is being used for our client because it simplifies digital analytics and better displays the information to gather quick insights about a specific blog post and/or content topic(s).
Parse.ly is well suited for a media publisher or any other company that publishes content daily. I also think it's one of the best platforms out there for people who are not digital analytics savvy and only need to view high-level metrics that affect decision making and reporting within content marketing teams. It is less appropriate for businesses that have an analytics team or anyone that is skilled in digital analytics.