Item: Parse.ly
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use Parse.ly to track traffic on the website and look at the traffic that individual stories and authors across the organization are drawing to the site. The information that Parse.ly gives us as authors allows us to make decisions on the types of stories we are pursuing.

Pros and Cons

Gives author insight on specific traffic numbers for stories.
Uses a simple format that is easily understandable.

I would like to be able to breakdown stories by category or subject, not just author.
When there are errors in the tracking, which isn't often, you miss out on crucial date for certain days or times.

Return on Investment

As an author, I don't have any numbers to provide in terms of how Parse.ly meets business objectives, but it has had an impact on the types of stories I pursue.

Alternatives Considered

My company selected Parse.ly. I was not involved in the decision.

Key Insights

Do you think Parse.ly delivers good value for the price?

Not sure

Are you happy with Parse.ly's feature set?

Yes

Did Parse.ly live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Parse.ly go as expected?

I wasn't involved with the implementation phase

Would you buy Parse.ly again?

Yes

Likelihood to Recommend

For newsrooms that are trying to get in-depth analytics and traffic numbers for articles, I haven't found a better software than Parse.ly. It's easy to understand and provides all the necessary information to help newsrooms and writers make decisions on what types of stories they should pursue.

Support Rating

I think Parse.ly is well-liked as compared to other analytics tools.

Useful and easy to understand

Overall Satisfaction with Parse.ly