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A New User in a New Industry and I Love Parse.ly!
December 13, 2019

A New User in a New Industry and I Love Parse.ly!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Parse.ly

We use Parse.ly to track all of our articles on our websites. We mostly look at visitors and average visitors over a historical period to get benchmarks and compare them to each other. We look for growth stories and to see if articles about a certain event do better than the average article. Only a few people in our organization use Parse.ly, those on the research and analytics team.
  • User-friendly Interface
  • Good Reporting - easy to use!
  • I am new to the industry so I don't see any room for improvement yet!
  • I am not involved in any ROI and outcomes that we get from the sales team so I can't answer this.
We actually also use Google Analytics but we use it for different use cases. We use Parse.ly for looking at specific articles while we use Google Analytics to monitor our website as a whole. Google Analytics is a little too clunky and less user-friendly to dig deep into actual articles.
I gave it a 9 in 10 because I actually have never used Parse.ly support or contacted their services because we have never had any problems. However, it seems like they would be very helpful in assisting us with whatever we may need. I also enjoy their email/newsletters I receive from them.

Do you think Parse.ly delivers good value for the price?

Not sure

Are you happy with Parse.ly's feature set?

Yes

Did Parse.ly live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Parse.ly go as expected?

I wasn't involved with the implementation phase

Would you buy Parse.ly again?

Yes

Parse.ly is great for collecting benchmarks of average performance done on your articles and then using that to compare to a specific set of articles. When we are trying to get a client to buy an ad with one of our articles about the Olympics, for example, we look at performance of Olympics articles and compare to our benchmark.