Parse.ly makes data user-friendly and accessible to all.
February 11, 2020

Parse.ly makes data user-friendly and accessible to all.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Parse.ly

We use Parse.ly across the whole organization. Parse.ly allows us to track engagement with our online content and when we see something picking up steam. It's useful to see both in terms of what content is resonating and what referrer is driving the traffic.

Pros

  • Allows you to track the success of your content in real time
  • Allows you to see where your traffic is coming from (referrer)

Cons

  • A further breakdown into email insight
  • Positive ROI. Its user-friendliness has allowed more team members to follow our traffic and be engaged with data.
  • Lacking in intensive analysis, but that's understandable as the tool isn't meant for that
I haven't actually used other tools similar to Parse.ly but I truly have no need to as I enjoy the tool.
Our analytics teams deal with support primarily so, I don't have any first-hand experience; however, from what I've heard from them, the feedback is pretty quick.

Do you think Parse.ly delivers good value for the price?

Yes

Are you happy with Parse.ly's feature set?

Yes

Did Parse.ly live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Parse.ly go as expected?

Yes

Would you buy Parse.ly again?

Yes

In a world where "content is king," being able to track the success of what you are providing your audience--in real time--is huge.

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