Item: Parse.ly
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use Parse.ly across the whole organization. Parse.ly allows us to track engagement with our online content and when we see something picking up steam. It's useful to see both in terms of what content is resonating and what referrer is driving the traffic.

Pros and Cons

Allows you to track the success of your content in real time
Allows you to see where your traffic is coming from (referrer)

A further breakdown into email insight

Return on Investment

Positive ROI. Its user-friendliness has allowed more team members to follow our traffic and be engaged with data.
Lacking in intensive analysis, but that's understandable as the tool isn't meant for that

Alternatives Considered

I haven't actually used other tools similar to Parse.ly but I truly have no need to as I enjoy the tool.

Support Rating

Our analytics teams deal with support primarily so, I don't have any first-hand experience; however, from what I've heard from them, the feedback is pretty quick.

Key Insights

Do you think Parse.ly delivers good value for the price?

Yes

Are you happy with Parse.ly's feature set?

Yes

Did Parse.ly live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Parse.ly go as expected?

Yes

Would you buy Parse.ly again?

Yes

Other Software Used

Google Analytics

Likelihood to Recommend

In a world where "content is king," being able to track the success of what you are providing your audience--in real time--is huge.

Parse.ly makes data user-friendly and accessible to all.

Overall Satisfaction with Parse.ly