1. Home
  2. Web Analytics Tools
  3. Parse.ly Reviews
  4. User Review of Parse.ly
Parse.ly is an evolution of audience data for the modern newsroom
February 06, 2020

Parse.ly is an evolution of audience data for the modern newsroom

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Parse.ly

We use Parse.ly within the editorial news team and it guides our decisions when it comes to what content we create online as well as what is connecting with our audience. We previously were using Chartbeat but found that it lacked the depth of information that is found within Parse.ly, especially for an editorial team where some members might not be as tech savvy as others. It's easy to find the content that works, connects and the categories that attract the most audience.
  • Real-time feedback on how audiences are consuming content on the site.
  • Historical analytics of best performing content, including evergreen.
  • The dashboard feels a little cluttered for some of the team.
  • CrowdTangle integration would be great - this is a feature we miss from Chartbeat.
  • Our audience has increased by 52% since joining Parse.ly.
  • A greater understanding of what content works and what doesn't.
Parse.ly is easier to understand with more detail that is relevant to the team. Google Analytics, while some parts of the business still use it in conjunction with Parse.ly, can be confusing with so many options to choose from. Chartbeat doesn't have as many features as Parse.ly and doesn't go into as much detail that can shape the content strategy.
Onboarding and support have been fantastic from the Parse.ly team. Getting the required tags on the page were simple using Google Tag Manager, and Parse.ly support ensured that all the required features/tagging was setup with our own developers before we had two training sessions with the entire editorial team - which they all really enjoyed and understood.

Do you think Parse.ly delivers good value for the price?

Yes

Are you happy with Parse.ly's feature set?

Yes

Did Parse.ly live up to sales and marketing promises?

Yes

Did implementation of Parse.ly go as expected?

Yes

Would you buy Parse.ly again?

Yes

Whilst there was some adjustment to Parse.ly after coming from Chartbeat - especially in retraining the team to not be reliant on a big number that counts up and down depending on traffic to the site - they quickly started to understand how to read the dashboards and what the audience numbers meant. It's been great within the editorial newsroom on our TV dashboards.