Awesome Go-To Solution for Busy Content Marketers
December 03, 2020
Awesome Go-To Solution for Busy Content Marketers
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
PathFactory is being used by the marketing department in my company, especially by the content and communication managers. As one of them, I can attest that in the 2+ years that we have been using PathFactory, we have come to rely on it almost daily. This particular platform is a great solution to many content-specific challenges. By uploading our content to PathFactory and creating tracks and explore pages in a visual-appealing way, we are encouraging our readers to browse through our resources, to educate themselves, and to consume more content than they would have by accessing a stand-alone piece. We are able to track their journey and their engagement, as well as to generate leads through form strategies and we have noticed that most of our end-users now tend to consume two or more pieces of content during a session, which goes to show that their interest is rising.
- Ease of use: PathFactory is a very user-friendly platform, easy to navigate and understand.
- Nurture: readers are automatically engaged by the content presentation, whether it's in a track or a page. Enabling readers to consume more resources, while straying on the same page, has proven to increase their interest and engagement.
- Client support: our account manager is wonderful, she is very hands-on and extremely helpful. We can rely on her and the rest of the PathFactory team for any questions or issues that we might encounter and it's easy to see that they are always happy to support us.
- Analytics: it is sometimes hard to get a clear overview of our KPIs because different analytics are accessible in different areas and the experience sometimes feels a bit scattered.
- Tracking: I think PathFactory could provide more clear ways of tracking activity and leads and tried-and-true strategies.
- Higher engagement rates.
- More self-educated audience.
- More leads.
PathFactory has definitely helped us get better results in terms of content distribution and lead generation. We are using PathFactory on 90% of our content, from the website to social media, press, sponsored campaigns, etc. Since using PathFactory, we have been able to better track our results and to generate a higher interest in our content.
Setting up PathFactory has been a complex process but that is expected with any new integration. We have had a great deal of support from the PathFactory team and we are constantly improving our strategies based on their new updates and product releases. I would say that any process involving PathFactory has been worth the effort.
By using PathFactory, we make sure to enable our audience to self-educate and browse through our content until they are ready to make a buying decision. For example, we create tracks on one particular theme or topic of interest and we give users the freedom to read and learn at their own pace. After their first point of contact with our company if they are not ready to buy, they can always browse through our resources, understand exactly what we do and how, and eventually come back to us with a positive decision. By gating specific content, we also make sure that we are able to turn users into leads and nurture them further, until they are ready to make a purchase.
PathFactory is the first product of its type that we have used within out team.