Helping us to distribute content that is most relevant to our segments of buyers
April 06, 2021
Helping us to distribute content that is most relevant to our segments of buyers
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
We use PathFactory to help create a better content experience for our users. Our goal is to surface the most relevant and insightful content to our users and guide them down a path where they can continue to learn more and educate themselves. PathFactory helps us to organize our content and facilitate this process.
- Content analytics to help understand what is working.
- Created intentional and personalized content tracks or journeys.
- Content organization.
- Making it more easy and seamless to integrate PathFactory into our website's design, CSS, navigation and more. We don't want users thinking they are going to a new platform. It should look and feel all like one experience.
- Keeping our content organized helps our team internally not spend time on organization. Which allows us to spend more time on other things.
- Our industry focused campaigns appear to be improving with industry focused content tracks.
Yes, we believe we've benefited. PathFactory has helped us ensure that we are distributing and showcasing content that is relevant to a specific segment of our audience. When relevance increases, we start to see better funnel analytics and conversions.
I'd say it was about expected. A few pathfactory folks have been super helpful and very responsive, a few not so much.
We're able to structure our content tracks based on the maturity of the audience and how far they are along in the buying cycle. This improves relevance.
I've only ever built these features in house with WordPress or Webflow.