Best intelligent content platform in the market!!
April 07, 2021
Best intelligent content platform in the market!!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
PathFactory is currently used to provide intelligent content for all inbound users coming on our domains for hyper-personalization. It is currently being used by marketing. It has helped us:
Improved contact engagement and tracking through better analytics.
Unified cookie system to make content consumption seamless..
Better HubSpot integration with more in-depth data availability
Getting rid of a more traditional resource center with a more organic discovery and journey mapping
Ultimate Goal: For prospects to binge consume our content.
- Love the tracking and in-built reports.
- Better HubSpot and CRM integration with more in-depth data availability.
- Getting rid of a more traditional resource center with a more organic discovery and journey mapping.
- Love the target tracks!
- Amazing customer on-boarding team!
- Bug fixes.
- Web promoters can be improved (automatic drop-down on mobile devices).
- Tracking of content without adding to a specific track.
- More engagement for new users.
- Improved Binging.
- Deals move faster down the funnel.
This is currently a WIP and we are still testing this out.
PathFactory was launched in less than a month from signing the contract. You have a really talented onboarding team, who are really responsive and the roadmap was clearly defined. Definitely worth the effort.
We have seen an increased binge rate across all of our tracks due to showing the right content at the right time. This along with a proper form gated strategy has helped us get more demo requests and ultimately more SQOs which is the ultimate goal.