Best intelligent content platform in the market!!
April 07, 2021

Best intelligent content platform in the market!!

Vivek Tiwari | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

PathFactory is currently used to provide intelligent content for all inbound users coming on our domains for hyper-personalization. It is currently being used by marketing. It has helped us:
  • Improved contact engagement and tracking through better analytics.

  • Unified cookie system to make content consumption seamless..

  • Better HubSpot integration with more in-depth data availability

  • Getting rid of a more traditional resource center with a more organic discovery and journey mapping

  • Ultimate Goal: For prospects to binge consume our content.

  • Love the tracking and in-built reports.
  • Better HubSpot and CRM integration with more in-depth data availability.
  • Getting rid of a more traditional resource center with a more organic discovery and journey mapping.
  • Love the target tracks!
  • Amazing customer on-boarding team!
  • Bug fixes.
  • Web promoters can be improved (automatic drop-down on mobile devices).
  • Tracking of content without adding to a specific track.
  • More engagement for new users.
  • Improved Binging.
  • Deals move faster down the funnel.
This is currently a WIP and we are still testing this out.
PathFactory was launched in less than a month from signing the contract. You have a really talented onboarding team, who are really responsive and the roadmap was clearly defined. Definitely worth the effort.
We have seen an increased binge rate across all of our tracks due to showing the right content at the right time. This along with a proper form gated strategy has helped us get more demo requests and ultimately more SQOs which is the ultimate goal.
Used Uberflip for the past 3+ years. A vastly superior product when it comes to hyper-personalization and better user journey mapping across all of out marketing domains.
Well suited for:
1. Content journey mapping on your website.
2. Improving binging and content consumption rate.
3. Moving prospects down the funnel.

Less appropriate for:
1. Sales team, due to limited licenses (if you work in a bigger org with over 100+ sales team).

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics