Consistently delivering value to our prospects
May 25, 2023

Consistently delivering value to our prospects

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

PathFactory is a great tool that we use in email marketing. It allows us to serve up multiple pieces of curated content to our contacts within one interaction. We also love the detailed tracking capabilities - we are able to see how long users viewed our tracks, down the second, so that we can thoughtfully tailor our content selection. We love PathFactory!
  • Tracking/reporting
  • Ease of use
  • customization
  • Organization (sometimes hard to navigate between folders)
  • Restrictions (it would be nice to be able to "lock" a track so that others can't use it)
  • Automatic notifications of broken pieces of content (should notify you if a link leads to a 404 error)
  • Increased engagement
  • Ability to spin up pages very quickly
We have been able to deliver content to known users in an effort to move them further down the sales pipeline as well as Paid (Facebook, Display, LinkedIn, etc) & Organic (Social) Tactics to an unknown audience with specific assets to engage users higher up the funnel
Training was more work than expected, but definitely worth the effort. We rely less on the web team to spin up landing pages, and are able to use the Explore page functionality.
By offering tailored tracks of multiple pieces of content in one interaction, buyers are able to educate themselves more in one sitting, with content selected for them based on their profile.

Do you think PathFactory delivers good value for the price?


Are you happy with PathFactory's feature set?


Did PathFactory live up to sales and marketing promises?


Did implementation of PathFactory go as expected?


Would you buy PathFactory again?


Best used for email campaigns for known contacts, to serve up multiple pieces of content within 1 interaction
Not as great for paid media - contacts get confused when they land on the PathFactory url and not our website's url

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics