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PathFactory: The proof is in the pudding
May 24, 2023

PathFactory: The proof is in the pudding

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

PathFactory is used within the organization to understand and visualize the performance of our content marketing activities.
Being plagued with having to see, understand, and visualize the performance of our diverse content marketing activities in an easy to understand and present way to top level management, we decided to try out PathFactory and it's been a gamechanger.
  • Create Visually appealing performance report
  • Give more in-depth information about performance metrics than most alternatives
  • Ability to track performance over time and compare this performance across time periods
  • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
  • PathFactory can do better in providing a more easier accessed user guide to using the platform
  • The interface can be made a little more colorful to help bring immediate focus to important details
  • PathFactory auto-report feature has helped reduced valuable manhours spent in creating reports
  • 6% reduction in campaign cost
  • 40% increase in engagement as we now know the right audience to target and time to post to increase engagement
We have immensely benefited from using PathFactory to streamline our marketing process. From creating auto reports to in-depth analysis, PathFactory has proved its worth in gold. The ultimate decision to pick PathFactory over other alternatives was its ability to provide details into our performance to the tiniest details and better customer journey visualization
I wasn't involved in the setting up so I have no idea
I mostly used PathFactory from a campaign analysis perspective so I cannot provide details into this capability

Do you think PathFactory delivers good value for the price?

Yes

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

Yes

Did implementation of PathFactory go as expected?

I wasn't involved with the implementation phase

Would you buy PathFactory again?

Yes

PathFactory does the same work as Adobe but takes it a step further by providing the tiniest bit of information rather than providing only a holistic overview. These tiny details sure do come in handy when you need them
Pathfactory is best suited if you are running a content marketing campaign especially based off of an internal or bespoke content platform. We run a content marketing campaign from an internal content platform and found the other alternatives as less accurate in their reports

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
10.0
Content hub
10
Forms / Gated content
10
Embedded CTAs
10
Content automation
10
Content Reporting & Analytics
10.0
Audience profiling and targeting
10
Closed-loop tracking and reporting
10
Content performance analytics
10

Experience Using PathFactory

I never had a application failure with PathFactory. Every maintenance update was duly communicated with enough buffer time to prepare
Even generating a report to the tiniest detail did not take so long. While it was not instantaneous, and there is for sure room for growth, it wasn't so slow either. Give or take 1min
  • Online Training
Trainings were pre-recorded sessions and had different levels from beginner to advanced to ensure all questions get answered.
Beside providing easier access to user guide and a bit more speedup of report creation time, PathFactory did what it was expected to do and more. I would take a bit of waiting over app crashing anyday