A wonderful journey with PathFactory
March 01, 2019
A wonderful journey with PathFactory
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory (formerly LookBookHQ)
Used primarily by Demand Gen department for Lead Nurturing in various campaigns, but also as a follow-up tool to events, including webinars. It addresses problems of content delivery and engagement, including better ways to manage gated content in our digital campaign strategies.
- Easy way to deliver content to leads or customers
- Good integration with our Marketing Automation System
- Good level of customization to keep it consistent and in brand
- Improved ways to integrate with Marketo (or other mkt automation platforms) forms, so conversations could be higher
- Improve mobile experience and depending on campaign most leads will access content through mobile devices
- other ways to deliver content - example: ungated for a few pages but if the leads wants the rest then form fill
- Better Engagement with Leads
- Higher number of MQLs overall
- Great use for internal communication and alignment too
Yes we have - by achieving higher and better qualified leads, that were better informed and much more likely to convert to opportunities when followed up by SDRs
Not hard at all and well worth it!
We primarily use PF for lead nurturing, so we develop experiences to provide content to educate leads as they move through the funnel. Integrating PF with Marketo enable us not only for analytical purposes but to accelerate the pace at which leads convert, and ultimately generate more revenue.
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