How PathFactory made our life happier!
March 01, 2019
How PathFactory made our life happier!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory (formerly LookBookHQ)
PathFactory is used by the LATAM Marketing team to promote content and improve the experience to our customers. We have developed specific views for clients and roles. We see an incremental response rate to the articles promoted.
- Generating enablement tracks for our partners
- Creating account based content
- Content library with maintenance rules is a plus.
- Reduced execution time
- Results in faster nurturing with specific contacts
It has improved our nurturing process and expedited cycles that in the past could have taken months. For the team, Pathfactory has been a great tool to reduce the go to market timelines.
It was launched by our corporate team and as a regional user applying it in region was easy and fast.
It has been well received. we have seen a great improvement on contacts going through the content and consume it.
I have not used any other.