Item: PathFactory
Rating: 10
Author: Florencia Gianninoto

Overall Satisfaction with PathFactory (formerly LookBookHQ)

Use Cases and Deployment Scope

PathFactory is used by the LATAM Marketing team to promote content and improve the experience to our customers. We have developed specific views for clients and roles. We see an incremental response rate to the articles promoted.

Pros and Cons

Pros

Generating enablement tracks for our partners
Creating account based content

Cons

Content library with maintenance rules is a plus.

Return on Investment

Reduced execution time
Results in faster nurturing with specific contacts

PathFactory Value Proposition

It has improved our nurturing process and expedited cycles that in the past could have taken months. For the team, Pathfactory has been a great tool to reduce the go to market timelines.

PathFactory Time to Value

It was launched by our corporate team and as a regional user applying it in region was easy and fast.

PathFactory Buyer Enablement

It has been well received. we have seen a great improvement on contacts going through the content and consume it.

Alternatives Considered

I have not used any other.

Likelihood to Recommend

PathFactory has been a great option for Follow-up on events and promoting a large amount of content, creating a good experience for people.

PathFactory Feature Ratings

Comments

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Lauren Triance-Haldane
(Vendor Representative) commented 7 years ago
Hi Florencia, thank you for the fantastic feedback! Your content library in PathFactory today does allow you to configure some maintenance settings such as expiry date; however we plan to do more in the future, and will keep you posted on all developments. If you have specific requests on this topic, please email your Client Success Manager and let them know - they'll be sure to pass it along to our product team.

How PathFactory made our life happier!