PathFactory for a large software company
March 01, 2019
PathFactory for a large software company
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory (formerly LookBookHQ)
Multiple departments in our company are using PathFactory. From Marketing to Customer Success, it is helping us provide the correct content to the correct contacts.
- PathFactory allows us to package our relevant content together to provide the best experience for our leads.
- PathFactory allows us to see the engagement levels with our content and determine the best ways to optimize.
- PathFactory lets us use engagement levels with content to isolate fast moving buyers.
- It is difficult for us to integrate PathFactory reporting with our own internal reporting.
- PathFactory does not have an easy way for us to track attribution. We have had to go through multiple dev options to get to a tracking point that works for us.
- We have seen increased engagement with content since directing leads into our PathFactory tracks.
- We have yet to see a return on investment and have not yet cracked the nut on how to get CTAs to be most effective.
We have started to see better results in terms of content engagement and being able to get our content in front of people. We have not yet seen results from our CTAs.
I think it was more work than we expected due to our tracking and attribution parameters. The jury is still out on whether or not we will start to see the ROI.
We have seen an increase in engagement and more fast-moving buyers with our content in PathFactory.
PathFactory was the only product I personally evaluated.