PathFactory is the Product I Didn't Know Existed
March 01, 2019

PathFactory is the Product I Didn't Know Existed

Ben Vanderberg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory (formerly LookBookHQ)

PathFactory is used in a variety of areas within the organization. It is used by our marketing teams, post-sales teams, and pre-sales to more easily assemble content on websites to provide one quick easy link for customers to review.
  • It makes it very easy to assemble content from multiple locations so that you aren't having to give a whole list of links to people.
  • It creates an easy guided user experience for customers to view content.
  • It gives you analytics so that you know whether the content that you provide is actually effective.
  • Because PathFactory depends on iFrames, there is a trend with technology to block these and it can be very limiting. While this is something that there is a snippet that they provide to put on websites, it can be very difficult to get website owners to add that. It should be easier.
  • The management UI, while usable, can be intimidating.
  • It would be really cool if they made it easy to tie things with SalesForce opportunities so that you can see what info helped drive a sale.
  • Mobile friendliness.
  • Provides a better way for me to know whether people are reading the content I assembled
  • Creates a better customer experience
  • Provides a faster way to assemble personalized content for a customer.
Yes, the organization has benefited from generating better marketing results through effective campaigns. It has helped in areas where the organization has struggled because content that is vital for customers to find are located in a variety of areas and can be difficult to find. PathFactory has made it easier by creating a personalized experience for customers to reach all the appropriate content without having to recreate content.
I cannot speak to this as I was not the implementer, only the end user after it had been implemented. However, I can say that it was fairly intuitive to get to know and being creating content to quickly assemble for customers. I have recommended it to others within the organization.
I was not the product evaluator, so I can not speak to competition. What I can say is that PathFactory was my first introduction to products of its kind and only recently have I seen competition from Microsoft and others begin to grow. Previously, I was using links, which while helpful, only went so far. PathFactory created a much better customer experience.
Good for marketing or customer service areas. Basically, it is very helpful for areas within a business where content is scattered all over the place and there is a need to assemble them in a customer-friendly way. It is also great for marketing where you need to have a clearer idea how effective your actual content is with readers.

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Content automation
Not Rated
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics