Overall Satisfaction with PR Newswire
Press releases are constantly used as part of our communication strategy, on behalf of our wide range of clients. Disseminating info using this service takes a lot of the work out of the process. We simply need to create a solid release and spend very little time on getting it out to the right people. The time and cost savings make it a no-brainer!
- Simplifies the send out process and makes it easily repeatable.
- Reduces the time and energy it takes to get the word out to the right people.
- Backend dashboard is easy to use and provides all the info you need.
- Cost was high when we only sent our releases for smaller clients.
- Adding video and photos adds to the cost
- Not able to easily target only specific outlets, or restrict others to reduce costs.
- Backend Dashboard.
- Ability to add links, photos and video to releases.
- Outlet selection is diverse, always updated and already chosen for you.
- When we only sent out a few releases for small clients, ROI was inconsistent.
- When sending out for larger clients, ROI is usually easier to achieve.
- Labor cost savings helps to increase our ROI on most campaigns.
PR Newswire's format and backend tools are head and shoulders above other services in their ease-of-use and management ability. Everything you need is right there and just makes sense from a user perspective. They have updated a few of the things that were cumbersome so the improvements have solidified its prominence. The constant updates on recipients ensure that most of the releases reach the right person. While some of the other services are a better deal upfront, they are harder to use.
Do you think PR Newswire delivers good value for the price?
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For agencies or companies that send out a lot of releases to a wide range of outlets, the cost of the service is well justified and offers a lot of value. For some of our smaller clients who do not need to reach as far, the cost can sometimes be prohibitive based on their goals and ROI.