Item: Qlik Sense
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We use it to track the consumption of our published marketing materials. Since we support many industry verticals, tracking and attribution are important to justify our expenditure in these areas, and ultimately, see where the materials contribute towards opportunities and sales leads. We rank the usage statistics when we try to allocate our content development budgets based on the level and method of consumption.

Pros and Cons

Tracking
Developing insights and reporting.
Merging with Salesforce.
Automated reporting and customization.

Sometimes hard to save a standard query.
Must rebuild report parameters repeatedly.
Exportation of data to Excel a bit clunky.

Return on Investment

Very positive to develop and present exec level reporting.
Positive to gain insight into effectiveness of campaigns.
Don't like the vagueness of the report constructions and filtering.

Alternatives Considered

I am sorry, I am just aware of this primary product.

Other Software Used

Salesforce Commerce Cloud, Google Analytics Premium, Adobe Audience Manager

Likelihood to Recommend

I really like the interface and the ability to build custom reports. The ability to add filters and develop a high degree of precision makes the reporting valuable. If one is trying to track and measure the effectiveness of campaigns based on collateral consumption is important, especially if they are spread among various channels, this tool and functionality is very important

Qlik Sense combines power and ease of use to enable data driven decisions

Software Version

Overall Satisfaction with Qlik Sense