For Detailed Surveys Choose Qualtrics
Overall Satisfaction with Qualtrics
We use Qualtrics internally (to learn more about our employees) and externally (to learn more about our donors). It has been incorporated into our employee review process and is also used to gather feedback on policies within the company. Our marketing and fundraising department has incorporated the software in their campaigns to gather insights from our donors.
Pros
- Building surveys is extremely intuitive; it's so easy to get started.
- The analytics and reporting you can use from survey results is extensive, there are so many options.
- Compared to other survey products, Qualtrics offers more flexibility and options to create questions so we can build our surveys exactly like we want them.
Cons
- The amount of options to build questions can be overwhelming if you just want to use the product to create simple surveys.
- It is a very powerful tool; sometimes I feel like there are analytics options that we are paying for but will never use.
- I wish there were better options for exporting the reporting and analytics into formats that can be shared easily.
- With Qualtrics, we are able to receive direct feedback on fundraising campaigns. This allows us to better tailor campaigns to improve our fundraising efforts.
- Our employee reviews have truly become 360. Qualtrics allows team members to provide feedback to managers and vice versa. This has improved job satisfaction.
- Our surveys through Qualtrics have also help us better analyze the effectiveness of our programs.
In the past, I have found SurveyMonkey to be appropriate for simple surveys to gather information back quickly. However, Qualtrics provides a whole new level of detail and analytics to surveys that SurveyMonkey just cannot match. We spend a lot of time developing surveys to gather feedback, so our organization feels like we need a tool that can truly capture the details and nuances that we aspire to in our surveys.
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