Item: Qualtrics CoreXM
Rating: 7
Author: Fatima Trapaga

Use Cases and Deployment Scope

Qualtrics CoreXM is our official survey tool across the business. We use it internally as well as for clients. Not just a survey tool, we also use it for educational purposes to help our clients recall concepts learned in our programs. From the feedback we receive, it has helped us evaluate the success of program outcomes and improve our future programs. We also use it as an evaluation tool for our facilitators, new hires, etc.

Pros and Cons

Easy to use on the back end for building surveys
Many built-in features and templates for data visuals and reporting
Easy and accessible for participants on front end

I really hate it when we receive blank responses which means the survey "timed out" I wish this can be fixed / improved
More functionality and better templates for reports that are direct to word or PPT. It's there but quite basic [in my opinion].
More options for data and results analysis
More options and easier WYSYWG function for formatting. [I feel] It's very limited and basic. Sometimes it does not come out the way it's supposed to look.

Return on Investment

Qualtrics CoreXM is essential for us in measuring customer and contractor satisfaction. It is employed at the conclusion of all our deliveries
We have improved our operational excellence due to customer and stakeholder feedback
We have employed many innovations and product improvements due to customer feedback, which in turn has increased our customer satisfaction and ROI

Alternatives Considered

The only other similar products I have used are Survey Monkey and the Cvent survey function. But those are basic survey functions - so beyond the league of Qualtrics CoreXM that you cannot compare at all. In all honesty I have not used anything else that I can directly compare to Qualtrics CoreXM.

Key Insights

Do you think Qualtrics CoreXM delivers good value for the price?

Yes

Are you happy with Qualtrics CoreXM's feature set?

Yes

Did Qualtrics CoreXM live up to sales and marketing promises?

Yes

Did implementation of Qualtrics CoreXM go as expected?

Yes

Would you buy Qualtrics CoreXM again?

Yes

Other Software Used

Cvent Event Management, NetSuite CRM, HubSpot CRM

Usability

Great overall usability, easy to learn and does the job well. It has some room for improvement though with some of its features like editing functions, design options and data analytics

Support Rating

I haven't really tried its support function so I cannot say. On the other hand, in the 4 years I have been using it, I have not had any issues that made me need to call support. I guess that is a good thing?

Likelihood to Recommend

For us, qualtrics is well suited for basic survey functionality and reporting, and that is OK. If you are looking for powerful data analytics its not here, at least in the basic functions. Maybe they have more as add ons, but we have not explored that.
If you want quick and easy to learn production of surveys, this is it - no fuss no muss with a WYSYWG interface. On the other hand, the the quick and easy does sacrifice options on making it more customisable. There are limited options for customisation, and it is sometimes a downright pain to try and introduce things like company logos and colours.

Simplicity and Elegance. Ease of use hides a lot of powerful features.

Modules Used

Overall Satisfaction with Qualtrics CoreXM