Item: Qualtrics XM for Strategy and Research
Rating: 8
Author: Verified User

Overall Satisfaction with Qualtrics XM for Strategy and Research

Use Cases and Deployment Scope

We use Qualtrics XM for Strategy and Research for User Research and Marketing Research. Qualtrics XM for Strategy and Research helps us conduct larger scale surveys across different markets to better understand peoples relationship with money and money management habits as well as testing different concepts and assets within larger sample sizes.

Pros and Cons

Pros

Complex studies (e.g. Van Westendorp pricing studies)
Reaching large audiences fast
Dashboards for insights

Cons

Difficult to configure without prior experience
Some components for dashboards feel clunky
The interface is not intuitive

Return on Investment

Faster decision making cycles
More accurate strategic decisions with lower risk
Reduced need for external research agencies

Usability

It’s excellent for expert users, good for intermediate users, and somewhat overwhelming for beginners.

Key Insights

Do you think Qualtrics XM for Strategy and Research delivers good value for the price?

Yes

Are you happy with Qualtrics XM for Strategy and Research's feature set?

Yes

Did Qualtrics XM for Strategy and Research live up to sales and marketing promises?

Yes

Did implementation of Qualtrics XM for Strategy and Research go as expected?

I wasn't involved with the implementation phase

Would you buy Qualtrics XM for Strategy and Research again?

Yes

Other Software Used

UserTesting, Figma, Respondent.io, Maze

Likelihood to Recommend

It is a powerful tool for larger studies and larger sample sizes. When we need more quantitative data and illustrative charts - we go for Qualtrics XM for Strategy and Research

Qualtrics Feature Ratings

Comments

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Survey solution for Enterprise size companies and teams

Modules Used