Item: Coveo Qubit
Rating: 10
Author: Edward Armitage

Overall Satisfaction with Qubit

Use Cases and Deployment Scope

Qubit is primarily a conversion rate optimisation, and personalisation tool, however it's such a versatile solution with such a great team behind it, that it's become completely embedded across our ecommerce teams. When we want to deploy messaging quickly we bypass our CMS and go straight to Qubit. When we want to build out some front end functionality, we don't talk to Qubit before our system integrators.

Pros and Cons

Pros

Ease of use. Qubit is easy to use for conversion rate optimisation and basic personalisation, for non technical team members.
Versatility. Qubit combines a fantastic product with an expert team. They can build literally anything.
Support. Never had such good account management from a software vendor or agency.

Cons

Since Qubit was set up as testing/optimisation tool, you can't deploy to 100% of your audience, as they require a 10% control for every test.

Return on Investment

Qubit will pay for itself in year one from incremental revenue derived from conversion rate testing.

Likelihood to Renew

It's become an indispensable tool for my team, and we've probably only scratched the surface of what we can achieve. Conversion rate optimisation is a never ending process and I have no doubts we will renew with them.

Likelihood to Recommend

If you don't have in-house devs or a dedicated optimisation team, Qubit is ideal as it combines a robust product with a semi-outsourced/managed solution. It helps to have some ideas of what you would like to test, but the Qubit strategists are full of ideas since they work with so many other websites. If you are lucky enough to have an in house optimisation team with good javascript skills you might not need a solution like Qubit.

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Qubit: So Much More than an Optimisation Tool