Item: Coveo Qubit
Rating: 8
Author: Victor Ramirez Benitez

Overall Satisfaction with Coveo Qubit

Use Cases and Deployment Scope

We use this application for market monitoring activities, as part of digital commerce activities, it has been of great help to carry out tests and marketing campaigns, which has allowed us to generate personalized and specific content. Coveo Qubit's services have allowed us to overcome limiting situations regarding designing and testing campaigns with a high impact on our organization and for our clients.

Pros and Cons

Pros

It has been a pleasant experience with the support team, since we have received almost immediate responses, this has undoubtedly improved greatly, not only in response time, but also in its quality, since they provide clear guidance on particular situations and there is receptivity to possible suggestions regarding some processes.
The test format is constantly evolving, being of great help, since it is possible to implement new ideas or apply new resources and the platform adapts to our requirements, quickly, efficiently and proactively.
The possibility of personalizing experiences, with segmented and customer-specific elements.

Cons

It is complex to generate reports that allow you to cross-reference results in customer segments on the site.
Provide automated test progress reports and dashboards in an accessible format to share progress with other workgroups or customers.
Perhaps more user-friendly templates, to incorporate non-specialist teams into testing activities in this type of programs, which could well contribute to improving the experience and the scope of the objectives worked with the application.

Return on Investment

It is an intuitive and easy-to-implement platform for those who handle base codes, which for the specialist team does not require large investments in training processes.
Easy integration with Salesforce, which represents significant savings since it is our base work program
The possibility of providing a better experience to our customers, with fast and effective implementation tests.

Other Software Used

Salesforce Commerce Cloud, Google Analytics

Likelihood to Recommend

Coveo Qubit is a very helpful platform mainly for organizations that need to provide a solid business model before carrying out any implementation or new functionality. In addition, it is a very good tool to generate changes and show different content to different types of clients, with their personalization and segmentation criteria.It is ideal for simultaneous testing and customization, only one of these activities individually is not recommended.

Comments

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