Worst business decision for CRO
December 14, 2016

Worst business decision for CRO

Anonymous | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User

Overall Satisfaction with Qubit

Qubit was supposed to be our primary tool for AB testing and Personalisation within the CX team. The goal was to maintain a high volume of testing across all of our web properties. It was also supposed to deliver an effective platform for Personalisation which it never able to achieve.
  • The visualisations had a clear and modern design.
  • The developers had a coder friendly environment which incorporated familiar tools.
  • They offered a lot of integrations out the box.
  • The reports for experimentation were very hard to configure. They miss the basics like 'date range' which makes them very hard to use and hard to correct if you wanted to change last minute.
  • There's no possibility of adding javaScript to the Control variant which can lead to a lot of hacky work arounds.
  • Latency in the deliver of experiences. At one point we had an issue where Qubit's script was taking north of 30s to load.
  • Statistical confidence never came... you can't control anything when it comes to how their stats model works so you're very limited unless you're a large enterprise with huge volumes of traffic.
Our company decided to choose Qubit due to its perceived similarly to Optimizely and promise infinite integrations through open tag. Sadly it didn't live up to its promise. The integrations were not integrations as most people would understand it. It was all very manual and you had to build everything yourself, in the instances we tried.
Qubit was the worst business decision our CRO program made. Their platform was not well suited to our needs and we failed dismally in not discovering this during our due diligence. The AB/MVT testing became unreliable and the business lost faith in a strong team because Qubit was unable to deliver. Moreover their analytics is just a reskined BI tool.