TrustRadius
Radian6 Review 19 of 29
"Radian6 Review from an ex-agency side analyst"
https://www.trustradius.com/social-media-monitoringRadian6Unspecified7.181101
Chirag Gupta profile photo
November 02, 2013

"Radian6 Review from an ex-agency side analyst"

Score 9 out of 101
Vetted Review
Verified User
Review Source

Software Version
2010
Modules Used
Social Listening, Sentiment Analysis

Overall Satisfaction

  • Sentiment Analysis - Radian6 does a good job of gathering and categorizing data from various social media channels. It also has a convenient export option that allows you to manipulate the data using your own external tools.
  • Social Listening - Radian6 is useful for brands that want to know the impact of a campaign in real time. Especially to answer questions like "Is our target audience responding the way we anticipated?"
  • Social Media Marketing - Radian6 is useful when planning a social media campaign or any integrated marketing plan which involves social media.
  • Quality Control.
  • Price.
  • Multiple User Access.
  • Increased efficiency - Using Radian6 was definitely faster than manually tracking queries on various social media channels
  • Better response rate - Brand could more efficiently respond to customers in real time without hopping around to various websites.
  • Learning curve - It took about 4 weeks to get Radian6 integrated with other processes and tools
I give it an 8 because I would definitely use it again when working with a brand that has a large consumer base. Since the time I used it, many more competing tools have come out into the market, such as Crimson Hexagon, so I would recommend evaluating the features of competing tools against the business needs. Radian6 is not a one stop shop for all social media needs - it is an added layer of value over existing tools and processes, so I would only use it for a long term advertising/marketing campaign.
Only use it for long term campaigns. It provides a lot of interesting data and insights, but they tend to only be actionable in the long term. Be sure to ask:

1. Is my audience large enough to justify using a tracking tool?
2. Is my audience actively using social media?
3. Which features will I be using most often? And are those features available for free somewhere else?