I like that I am able to quickly edit my keyword string to see how different keywords will change the overall results. I do not have to wait for results to load, as in other platforms. This is especially helpful when trying to figure out words that need to be excluded from a keyword string. If your client's name is a very common word, you have to figure out which other words should be excluded in order to get clean results. Radian6 makes this cleaning process very easy.
This product can be scaled. It can be used by very technical analysts or on a more basic level by those who do not have extensive research experience. Very user friendly!
I have always found the representatives from Radian6 to be very prompt and helpful. They are also proactive in suggesting uses for the tool based on specific clients.