Top tier solution
March 14, 2021

Top tier solution

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketing Cloud Intelligence

Overall Satisfaction with Salesforce Marketing Cloud

Datorama was used primarily within the marketing strategy department for internal use only at the time. Quick access dashboards for monitoring media performance were the primary focus rather than external, client-facing dashboards for reporting. The goal was to use Datorama as a nexus of information to better monitor our marketing efforts so we would efficiently be moving consumers down the purchase funnel.
  • Data integration
  • Data visualization
  • Product support
  • Easier display testing
  • More emphasis on real-time push notifications
  • Data stream connection wizard for newer users
  • Reduced reporting time for media team members
  • Streamlined cadenced reporting
I preferred Datorama over Tableau mostly for its increased ease of use and support teams. We switched from Tableau primarily for those reasons since any help can be greatly appreciated if you're the sole analyst in a company. It also allowed for easier sharing at the time of use. However, I have not used Tableau recently and know that many changes were made since I last used it.

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Datorama is a well balanced data visualization or business intelligence tool. If your organization has the budget and is just establishing such a tool then I would suggest this over others in the marketplace especially if the analyst isn't a senior as they have an excellent support team. Datorama should be able to meet the needs of most companies as their visualizations can be used out of the box or customized with css/html/js code. Additionally, if a data stream connector is not readily available then there are options to create a custom stream.