RavenTools - Indispensable Product, Despite Glitches
Anonymous | TrustRadius Reviewer
Updated December 18, 2014

RavenTools - Indispensable Product, Despite Glitches

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with RavenTools

RavenTools is used for reporting, tracking, and analyzing our client campaigns. Both Management and the SEO department use RavenTools for client work. As of yet, we have not encountered a more efficient way to organize and track the work that we do for our clients (link building, SEO, reporting).
  • RavenTools helps us organize links that we are building and pursuing for our clients.
  • Not only can we easily organize and segment links, but we can use RavenTools to communicate effectively with team members.
  • The site auditors are easy, simple to understand and explain, and provide valuable data from multiple sources.
  • The Raven Toolbar needs serious improvement. Ever since they launched the new RavenTools in the fall of 2013, the Google Chrome extension toolbar has been glitchy, difficult to use, and frustrating.
  • The tracking software can be glitchy and will sometimes record links as active/inactive incorrectly. This isn't always true, but it has happened a few times.
  • Increased employee efficiency is huge! We are able to go back to the past month's work when we get new accounts and see what past work has been done and what needs a follow-up or an extra step.
  • RavenTools's biggest strength is its organization of data that is indispensable to reporting. It has made monthly SEO reports so much simpler and provides all the data we need for clients to be happy, without overwhelming them.
  • The site auditor has been excellent in creating reports, competitive analyses, and website recommendations for clients. Without needing to use 5 different tools, we can just use Raven which pulls in multiple tools into one.
I have used Majestic, Moz, and SEMrush for similar things and I like all these tools. I like majestic's interface best for competitive analysis and backlink exploration. I prefer some of Moz's tools to Raven, but Raven has the advantage of compiling data from all these different tools. I use many of these interchangeably and I'm glad I work for an agency that has access to all of them.
I will continue to use RavenTools until another product is made that has all the same functionality at a better price (aka, not anywhere in the near future).
To my knowledge, there isn't a competitor that does what RavenTools does at the same level. Although there are some issues with RavenTools (mostly just technical problems that need to be ironed out), I would still highly recommend the tool to anyone in SEO and internet marketing. The organization, categorization, and reporting is absolutely fantastic, and I don't know what I would do without it.

RavenTools Reliability