An In-House's Review of RavenTools
May 14, 2014

An In-House's Review of RavenTools

Brian Cox | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with RavenTools

RavenTools was being used by myself (SEO) and our paid search manager to gain insights into the landscape and allow us to hone in on our targeting. We used it to track keywords, rankings, and find opportunity for us to build or reach and brand.

RavenTools was instrumental in setting up reporting that allowed us to focus our time and attention on other aspects such as strategy and implementation.
  • Rank Tracking
  • Automated Reporting
  • Competitive Analysis
  • Plan limitations - number of keywords and domains that you can track on the basic plan isn't the best.
  • Cost - slightly high for what you get.
  • Speed - always felt it was painfully slow running reports and jumping around within my RavenTools dashboard.
  • More targeted outreach. which has saved us a considerable amount of time.
  • Better insights into where to focus our efforts in regards to keyword and landing page optimization.
  • Increased overall efficiency of internal traffic team.
  • Moz,Advanced WebRanking,Ahrefs Site Explorer
Very similar in a lot of regards. All a matter of preference and what you need.
I switched companies and now use Moz. I think I'd recommend Moz over Raven given the chance.
It depends what your business goals are and the needs you have. I am now using Moz, which partners with a couple other awesome tools - specifically Followerwonk, which is fantastic for gaining insights into your Twitter accounts. The suite of tools Moz offers is fantastic as well.

RavenTools works great if you are solely interested in your search presence. As mentioned, I loved the reporting, and would say that RavenTools reporting is definitely ahead of Moz right now. I've had a few issues with Moz custom reports over the past few weeks and have had to contact support a couple times.