RavenTools allows you to do more than "wing it" in online marketing!
Mary Brautigan | TrustRadius Reviewer
June 20, 2014

RavenTools allows you to do more than "wing it" in online marketing!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Google Analytics
  • Social Monitoring
  • PPC
  • Backlink Analysis-Link Building Tool
  • Competitive Analysis
  • Keyword Tracking

Overall Satisfaction with RavenTools

We were an advertising and marketing agency utilizing RavenTools to monitor and report on SEO and online marketing initiatives, both successes and opportunities for a large client base.
  • Reporting - it was nice to be able to aggregate information from the various SEO and online marketing opportunities into one report. Not only that, but having the flexibility to add in information, minimal HTML, etc allowed us to expand on the reports with suggestions, additional information and ideas.
  • Link building opportunities - being able to research competitors in the market and find a variety of opportunities to build solid, advantageous links was invaluable.
  • Social monitoring allowed us to keep an eye on reputations and manage accordingly, without having to go out and chase down posts on the numerous social channels making it quick, easy and efficient.
  • Regarding pulling in information from PPC - being limited to Google created an issue when it came to reporting as we also ran campaigns through Adcenter. Being exclusive to Google information is a little shortsighted.
  • Not being able to pull more detailed and specific reports from Google Analytics was limiting as well. Only getting the dashboard and being able to segment by Paid vs non-paid was limiting when trying to drill down.
  • The HTML functionality was a little clunky and could be very frustrating for those who aren't really skilled with it but need the functionality. Making a more user-friendly WYSIWYG would go a long way as not all online marketers are programmers.
  • Increase employee efficiency for sure. Having to take time to build reports in Word, Excel or PowerPoint and trying to gather information for a multitude of places is very time consuming.
  • Better client interface. Clean, concise and easy to read made it better for the clients and easier to explain and have a visual to show progress and opportunities.
  • Sometimes you could spin your wheels trying to utilizing the HTML functionality in an effort to add what was important, additional information critical to reporting.
Having used RavenTools in two different positions the ease of use, ability to pull in PPC information and the flexibility to add information either via text, images or HTML set it apart from a lot of the other tools out there. It also was easy to set up, add, remove clients and grant or remove access for employees and reassign profiles as needed.
RavenTools is easy to use, provides valuable information from a research perspective, as well as a solid reporting platform to be able to track progress and identify opportunities.
I think for a small or one person marketing team it is great as it helps make research more efficient. Also for agencies who are trying to manage multiple clients it provides efficiencies and the ability to have a cohesive reporting system that keeps the history and research information all in one place.