RavenTools is great!

I use RavenTools to track our social media pages in more detail than what is provided by the social media site. Facebook and LinkedIn provide stats, however RavenTools provides much more detailed stats. I love the keyword tool. It shows you what people are searching for, and which websites come up first with certain keywords, and how much they are paying for those keywords. I also love the competitor tool. I can track our competitor, their online presence and their keywords, to see how they are doing in terms of SEO. It compares their online presence to ours, which is great to see. Very helpful.