RavenTools Remains our Favorite Tool
Overall Satisfaction with RavenTools
RavenTools is being used to continually analyze our SEO performance. We monitor ongoing progress with how well we are addressing SEO issues. We also use RavenTools to monitor our conversions from AdWords and organic traffic. RavenTools provides us a centralized place to monitor all online marketing activities. It also gives us reports to share with our team and management.
Pros
- Site audit
- Keyword research
- Social media monitoring
Cons
- There is no initial workflow. In order words, in setting up a new site, there is no checklist, really, of what all configurations and settings are needed. We would greatly appreciate having a set-up wizard to take us through the entire set-up process. We're continually finding new, cool areas that we have missed configuring.
- The online help is, in some places, dated and needs to be updated.
- Better identification of SEO issues.
- Better communication of KPIs to the organization.
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