RavenTools Remains our Favorite Tool
Bret Williams | TrustRadius Reviewer
Updated November 26, 2014

RavenTools Remains our Favorite Tool

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with RavenTools

RavenTools is being used to continually analyze our SEO performance. We monitor ongoing progress with how well we are addressing SEO issues. We also use RavenTools to monitor our conversions from AdWords and organic traffic. RavenTools provides us a centralized place to monitor all online marketing activities. It also gives us reports to share with our team and management.
  • Site audit
  • Keyword research
  • Social media monitoring
  • There is no initial workflow. In order words, in setting up a new site, there is no checklist, really, of what all configurations and settings are needed. We would greatly appreciate having a set-up wizard to take us through the entire set-up process. We're continually finding new, cool areas that we have missed configuring.
  • The online help is, in some places, dated and needs to be updated.
  • Better identification of SEO issues.
  • Better communication of KPIs to the organization.
We have yet to identify a competitive tool that offers anything more for less money. RavenTools also continues to improve on its services, and we like the fact that it continues to evolve. We'd like to see it improve on how it weighs certain tools, in terms of how they ultimately affect traffic acquisition, but overall, we're quite pleased with it.
RavenTools is not ideal for a beginner in the SEO/PPC space. Because of the lack of a set-up wizard, it's really more for people who already have a sense of what integrated services are available, such as Webmaster tools, AdWords, social media, etc. We're just now exploring the "Tasks" functionality, but it's not front and center, and for the longest time was ignored.