RavenTools a good fit for modest SEO needs, but not the best solution for deep SEO needs
January 26, 2016
RavenTools a good fit for modest SEO needs, but not the best solution for deep SEO needs
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with RavenTools
RavenTools is used by the digital marketing team to track SEO, keyword performance, and other digital metrics to supplement Google Analytics reporting on our various websites, primarily as an SEO keyword tracking and reporting platform. It isn't used by other departments outside of marketing, although they do receive portions of the reporting.
- Reporting of keyword activity on our various sites
- Helping plan new SEO strategies based on existing trends
- Evaluating competitors' sites when planning SEO for new pages
- It was difficult when the tool stopped providing keywords used for organic Google searches a few years ago.
- When the product we repositioned as a digital marketing platform vs. an SEO platform, use of it as a standalone SEO package became more difficult
- Many elements of the program overlap with other reporting and tools we already have from other vendors, and need to be supplemented with additional details before our reports are ready to share internally.
- Not a tremendous amount of ROI can be proven by our use of RavenTools
- It was helpful to plan SEO for new pages quickly by people with minimal background in SEO techniques
RavenTools is a workable solution for companies with SEO needs but also needing to report on social activity and produce easy reporting. We initially bought it for SEO tracking but then needed to add Moz when RavenTools scrapped their ability to report on keyword rankings. Moz is probably better as a pure SEO tool. Their functionality is much deeper, and their blog is a great resource for SEO and marketing advice.