Bionic Forms and Data - Faster, stronger, better
Melissa Davies | TrustRadius Reviewer
December 06, 2018

Bionic Forms and Data - Faster, stronger, better

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Reachforce

Reachforce SmartForm is primarily used by the marketing team to drive better leads to the sales team.
  • Reachforce Smart forms - pumps up conversions with fewer fields, while getting high quality/accurate data company and contact on the back end
  • Reachforce data is second to none
  • Reachforce standardization is a lifesaver when doing things like segmenting, direct mail, etc.
  • Implementation of Reachforce Forms is a little confusing, but once its done seamless
  • Higher form conversions
  • Accurate data for segmentation
Anyone selling B2B, except email, first name, last name (and email can be free mail (Gmail.com) so not very accurate - end-user data is notoriously inaccurate - examples:

Company: IBM, I.B.M. IBM Inc
# of Employees - is that the number in my office, in my region, in my country or global?
Company Revenue - Actual form completed by an executive at IBM - $10MM (is that monthly? annual? division? etc)

Most B2B companies segment their database based on these fields or similar (either for routing or scoring) so when they are 98% inaccurate (based on studies by Eloqua (Oracle) and Sirius Decisions) - having accurate data is even more important.

The simplest reason is the fewer fields you have the higher your conversion rates, even using tools inside of Marketing Automation Platforms like Progressive profiling and autofill - doesn't have the same impact as having 4 fields vs. 6-10 fields that are auto-filled - add the added benefit of getting 10x the data and it being accurate and standardized.

Reachforce SmartSuite (Now Leadspace) Feature Ratings