Reachforce is a critical component of our MarTech stack
April 12, 2019

Reachforce is a critical component of our MarTech stack

David Evans | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Reachforce SmartSuite (Now Leadspace)

We leverage SmartSuite to improve data enrichment accuracy of new leads and update existing records with continuous data management. Our target customer is VSBs (very small businesses) which are rarely found in other solutions that we vetted. With a match rate of 68.4% (US businesses), we're extremely satisfied with the ReachForce solution. With the additional information (especially firmographics and industry data), we're able to make improvements in our lead scoring logic and identify which vertical markets are the best fit for our software.
  • Great ROI! We spend significantly less time chasing down data points with our leads when their records have already been enriched.
  • Support is super responsive and helpful. We haven't had to lean on them much, but whenever we have questions, they're quick to engage.
  • Great relationship. We have frequent check-ins with Reachforce to discuss how things are going, share product roadmap ideas, and strategize on how to best leverage the platform.
  • Hard to pinpoint any cons with Reachforce. Any issues/concerns I've ever had, they've addressed or even improved the product to help us (and other customers).
  • The human cost (time) that we were spending before ReachForce was a magnitude higher than the cost of the software. We easily enjoy a 4x ROI.
Our target market is VSBs (very small businesses). We vetted a list of 22K records from our database to various vendors and ReachForce had the highest match rates.
Any business that is optimizing their lead capture forms for conversion (by reducing form fields) will benefit from a data enrichment service. When a visitor comes to our site and fills out a form, it's critical that we assign the lead to a sales dev rep within five minutes (we're 90% more likely to reach them in that timeframe). Having the enriched data points immediately allows us to further qualify net new leads and escalate them within the SLA.