Sailthru's great with tracking newsletters!
May 30, 2018
Sailthru's great with tracking newsletters!
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Sailthru
Sailthru is used within the operations and business team. It allows us to test newsletters and see if there are any errors prior to sending it out to our subscribers. Additionally, it allows us to see how many clicks, opens etc., each email gets -- seeing the growth as time progresses.
- Gives analytics on how many opens a newsletter receives.
- Allows your company to input their own personal coding into the platform -- making it more personalized to your own company.
- Allows you to go back to a specific date and compare and contrast the progress certain newsletters have made overtime.
- Sometimes there are glitches in sending newsletter tests over. There are some backend issues that sometimes arise - where we have had to contact customer support to trouble shoot the issue.
- Sailthru allows us to see how well an ad in a newsletter has done by day and week -- allowing us to gift insight for our clients on their ads that ran that week.
- Sailthru only gives you clicks and touch rates, where as other platforms go deeper and give you insight on hover rates and interaction time with our ads featured.
Sailthru is great for our newsletters. Moat focuses more on our online, mobile and desktop content, whereas Sailthru hones in on our newsletter traction.