Overall Satisfaction with Salesforce.com
Salesforce is used by the sales and marketing teams to source and qualify new leads. It is also used to measure campaign effectiveness and calculate return on investment from the online and offline marketing efforts.
- Reporting
- Reminders
- Opportunity Tracking
- ERP integration
- Segmented email
- Marketing automation
- Improved communication between sales and marketing
- Better insights in to account based marketing programs
- Highly targeted strategic account support
Salesforce is more robust than Insightly. It was selected for it's ability to scale.