A Powerful Tool That Needs a Better UX
Overall Satisfaction with Salesforce Commerce Cloud
Salesforce is mainly used by the marketing team to gather all the lead data that we acquire through our different marketing sources and campaigns. We use it to track lead data, opportunity data and to nurture leads through marketing automation campaigns. We It's also use for reporting and to analyse data. The team also uses it to send emails directly to leads via various integrations.
Pros
- Integrations
- Granularity of data
- Reporting
Cons
- UX/UI
- Email templating
- Ease of use
- Access to support
- Productivity
- Automation
- Lack of time to train users
It is more powerful as a tool. Has access to more data but at the same time it takes time to realise how much you can actually do with all this data because it's not a user-friendly tool.
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