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A Powerful Tool That Needs a Better UX
February 02, 2018

A Powerful Tool That Needs a Better UX

Gwen Rivet | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Commerce Cloud

Salesforce is mainly used by the marketing team to gather all the lead data that we acquire through our different marketing sources and campaigns. We use it to track lead data, opportunity data and to nurture leads through marketing automation campaigns. We It's also use for reporting and to analyse data. The team also uses it to send emails directly to leads via various integrations.
  • Integrations
  • Granularity of data
  • Reporting
  • UX/UI
  • Email templating
  • Ease of use
  • Access to support
  • Productivity
  • Automation
  • Lack of time to train users
It is more powerful as a tool. Has access to more data but at the same time it takes time to realise how much you can actually do with all this data because it's not a user-friendly tool.
Not available
B2C
Great tool to gather all sales and marketing information in one place. It's an extremely powerful tool that is integrated with pretty much all the applications you can think of. As a result, even if you don't want to use Salesforce to do one job, you can integrate it with another tool that does the job 'better' (mainly in terms of UX) but benefit from all the data you've gathered on Salesforce.