One of the best platform to manage customer data.
November 13, 2023

One of the best platform to manage customer data.

Joe Miller | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Customer Data Platform

Overall Satisfaction with SAP Customer Data Solutions

Our primary use case with SAP Customer Data Solutions is to track customer activities and draw actionable insights based on these tracking metrics. We were missing out on a lot of personalization that we could offer to our end users, and with the help of SAP Customer Data Solutions, we were able to achieve that. Also, engaging with our end users on multiple channels and platforms is now very much seamless.
  • The activity history tab and the version control reports are very much comprehensive.
  • The customizations provided on the data interface across channels are very good with SAP customer data solutions.
  • The integration with other third party tools is very much direct and hassle-free.
  • The initial level implementation was a little time consuming process.
  • A consolidated dashboard for reports across channels could be very much useful.
  • A lot more help and support documents could be introduced as the platform is very vast to understand in a quick period of time.
  • We have been able to improve our overall user retention by 20%.
  • With automation and default templates, we are able to make our entire business process more efficient.
  • With SAP offering a centralized platform, we are able to save a lot of money with cutting down unnecessary spends.
I have not faced any significant availability issues so far with SAP Customer Data Solutions. The entire platform is very stable and is easily scalable, too. Application errors pop up due to manual errors, but that, too, is very rare. Also, the patch updates are very regular and have very minimal downtime, which is helpful for us.

Do you think SAP Customer Data Solutions delivers good value for the price?

Yes

Are you happy with SAP Customer Data Solutions's feature set?

Yes

Did SAP Customer Data Solutions live up to sales and marketing promises?

Yes

Did implementation of SAP Customer Data Solutions go as expected?

Yes

Would you buy SAP Customer Data Solutions again?

Yes

With the help of the data-level personalization that we offer to our end users, we have been able to improve our overall user retention. It is very simple and straightforward to a personalization optimized for engagements and conversions. Also, the default in-built templates help us make our entire business process much quicker and much more efficient.

SAP Customer Data Solutions Feature Ratings

Account Scoring
10
Customer Data Governance
10
Data Connectors
9
Data Enhancement
9
Data Ingestion
10
Data Storage
10
Data Visibility
9
Event Data
9
Identity Resolution
10
Standard visitor segmentation
10
Behavioral visitor segmentation
9
Traffic allocation control
9
Website personalization
10
Tag library
10
Tag variable mapping
9
Ease of writing custom tags
9
Rules-driven tag execution
10
Tag performance monitoring
10
Page load times
10
Mobile app tagging
10
Library of JavaScript extensions
10