SAP Customer Data Solutions: Unify customer data by connecting back-office data to front-office data with
November 11, 2021

SAP Customer Data Solutions: Unify customer data by connecting back-office data to front-office data with

Erin Quinn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Customer Data Platform

Overall Satisfaction with SAP Customer Data Solutions (formerly Gigya)

I started using SAP Customer Data Solutions at Freeman Company in late 2019. This data unification platform is mainly used in the customer service department to deliver hyper-customized insights in real-time in one data governed cloud solution.
  • SAP Customer Data Solutions bridges the gap between online information and offline data to improve customer engagement with our team to better understand their experiences.
  • SAP Customer Data Solutions has improved customer trust by understanding their experiences while eradicating compliance risks.
  • Data redaction and retention help us to activate the right info to be accessed to the right customer and business user. This helps safeguard data from getting into third-party/cyber attackers.
  • For the 2+ years that I have been using SAP Customer Data Solutions, I have never encountered any capability that needs improvement since it meets all our customer data management needs.
  • Ever since we implemented SAP Customer Data Solutions, we realized a lot of traffic on our social media channels.
  • SAP Customer Data Solutions has focused on a single sign-on, which reduces time accessing customer data from multiple repositories.
  • Via comments sharing on social media channels like Twitter and Facebook, we have been able to keep in touch with our registered users while gaining more prospects.
  • Strong relationship between suppliers and customers group.
SAP Customer Data Solutions allows us to understand our clients by tracking them from social media channels and SAP Marketing Cloud integrations. Therefore, with location preference, for instance, we are able to contemplate the needs of our customers worldwide.
Like I have mentioned, I have never discovered any drawback on SAP Customer Data Solutions. It’s readily available 24/7/12/365 with no downtime. I am sure if there would some time in the future, the vendor support team will rapidly solve the issue.
Unlike Gigya, Klaviyo is not widely recognized and this makes it hard for us to reach our customers in all corners worldwide. SAP Customer Data Solutions also is well documented making it easy for business users to implement and customize all the features.

Do you think SAP Customer Data Solutions delivers good value for the price?


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Did SAP Customer Data Solutions live up to sales and marketing promises?


Did implementation of SAP Customer Data Solutions go as expected?


Would you buy SAP Customer Data Solutions again?


Customer Data Solutions is the best solution to trust on social media creation, login, and customer data engagement. I would recommend a global enterprise that would like to support multiple languages to try and integrate with APIs.