No other CIAM platform get you live as fast as SAP Customer data cloud
February 23, 2022

No other CIAM platform get you live as fast as SAP Customer data cloud

Andrea de Giorgis | TrustRadius Reviewer
Score 8 out of 10
Vetted Review

Modules Used

  • SAP Customer Identity and Access Management for B2C
  • SAP Enterprise Consent and Preference Management
  • Customer Data Platform

Overall Satisfaction with SAP Customer Data Solutions (formerly Gigya)

I work and worked for many years in consulting companies resellers for Gigya, then SAP Customer Data Cloud. I saw the product growing and adding more features, facing GDPR compliance challenges. It's a great product to centralize user registration and to build your customer base progressively and in compliance with GDPR regulations. On top of this, the ability to update external platforms in a flexible way is a big plus.
  • Easy scaling on multiple websites and country with registration and login
  • Flexible ways to update external plataform on changes regarding the customer record
  • Being able to progressively build trust and knoledge about end customers
  • UI-builder is very useful but it could be improved with easier customization possibilities
  • Better inteface for customer service to read and fix customer data
  • Better tracking capabilities
  • Reduced costs on development. Authentication and access management are linked to expensive features to develop (social login, security, authentication protocols, ...)
  • Less friction for end-users. Better experience and easy changes without deploying apps or websites
External platforms that rely on customer data are empowered with complete and validated data that can be used for a multitude of purposes.
Very rarely had problems with the product performances.
There's no other product I tried as ready to use as SAP CDC. It doesn't offer only endpoints or API to manage authentication but a full suite of functionalities almost ready to be integrated with a few customizations

Do you think SAP Customer Data Solutions delivers good value for the price?

Not sure

Are you happy with SAP Customer Data Solutions's feature set?


Did SAP Customer Data Solutions live up to sales and marketing promises?


Did implementation of SAP Customer Data Solutions go as expected?


Would you buy SAP Customer Data Solutions again?


The best use case for SAP CDC (Gigya) is multi-brand, multi-country architectures. SAP CDC is able to manage centralized but customizable experience reducing maintenance costs and friction for end-users.