Powerful Sales CRM. AI assistance is accurate
March 10, 2026

Powerful Sales CRM. AI assistance is accurate

Elena Tur | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

SAP CRM (legacy editions)

Modules Used

  • Sales CRM
  • Sales Performance Management
  • Billing and Revenue Management
  • Augmented Intelligence
  • Sales Automation and Forecast Optimization

Overall Satisfaction with SAP Sales Cloud

I started using SAP Sales Cloud because I read on Linkedin that they were adding some Ai features to their CRM and they were pretty powerful so I have It a try because my sales manager needed to use a CRM (we were previously using Google sheets before). And he's supper Happy. I'm also Happy because I can check what it's going on with our potential clients, which phase are they and overall we can track almost every details.It's easy to use, so I appreciated It. Google sheets was fine, but the data could be overwhelming so we opted for a more visual and profesional tool.

Pros

  • Data dashboards
  • AI suggestions and insight
  • Awesome and kind customer supoort and sales tram
  • Helps improve our productivity
  • Optimization of resources

Cons

  • AI insights are cool but still there's Room for improvemte here on the accuracy of tips
  • Learning curve it's not short / more tutorials on the on boarding process
  • Calendar could also be integranted with other calendar like Notion calendar or Google calendar
  • Revenue uplift due shorter negotiation time
  • Shorter meetings
  • More time to Focus on bring new potential clients
  • Saved us 2 hours per week
SAP Sales Cloud helped us in increasing sales velocity because we could tag our potential customers more clearly and know exactly in which phase they were. With our previoua system we Lost so many Hot leads because we weren't tracking anything just manually adding all the info. For small company it's okay but when you start growing, SAP Sales Cloud could be more useful and save you more time. plus you have another "brain" that gives you good insights (AI))
As I mentioned before, If you are a Big company or an small company that is growing, this tool saves you a lot of time. If you want to focus in other tasks you need this type of software. And it's not only useful for sales department, it's also useful for me (CEO) and other departments like social media (Content planning for the blog and Instagram)
  • HubSpot CRM
  • monday.com
  • Asana
These other products are not fully focused on sales. Of course you can create a workflow for your employees but they have too much info that youll probably won't end Up using. Also their AI assistance is not that accurate when you need some advice or personalized Insights. That's why we swapped to another software that was focused on the sales funnel.

Do you think SAP Sales Cloud delivers good value for the price?

Yes

Are you happy with SAP Sales Cloud's feature set?

Yes

Did SAP Sales Cloud live up to sales and marketing promises?

Yes

Did implementation of SAP Sales Cloud go as expected?

Yes

Would you buy SAP Sales Cloud again?

Yes

Well, I've been using SAP Sales Cloud for 6 months now so my conclusions are that if your employees are techy friendly then I would recommend It, but if they are quite not used to advanced CRM tools could be a bit overwhelming at first. Pricing it's okay thought, compares to other tools I've used previously.

SAP Sales Cloud Feature Ratings

8.3
Customer data management / contact management
10
Workflow management
8
Territory management
8
Opportunity management
7
Integration with email client (e.g., Outlook or Gmail)
8
Contract management
6
Interaction tracking
10
Channel / partner relationship management
9
9.3
Case management
10
Call center management
9
Help desk management
9
7.0
Lead management
7
8.0
Task management
10
Billing and invoicing management
6
10.0
Forecasting
10
Pipeline visualization
10
Customizable reports
10
7.3
Custom fields
7
Custom objects
8
Scripting environment
7
9.0
Role-based user permissions
9
Single sign-on capability
9
Social CRM ()
Not Rated
10.0
Marketing automation
10
7.0
Mobile access
7

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