Item: Screaming Frog SEO Spider
Rating: 10
Author: Robbin Block

Use Cases and Deployment Scope

Screaming Frog is essential to providing SEO services to all my clients. We also use it for gaining insights about our own website. It's great for winning potential clients because it very quickly and easily reveals issues with their websites. And finally, it's just good for making the back-end of any website transparent, which is helpful for other aspects of marketing, i.e., exploring the competition.

Pros and Cons

It has a reliable user interface that makes it easy and fast to scan a website.
Reveals issues and opportunities for website optimization.
It allows you to filter results, so you can drill down to where the problems are.
You can export lists, so clients can either fix issues themselves or it's "proof" of what you're working on for them.

There's a bit of jargon in terms of labeling, and with so much data available, it would be nice to have "inline" explanations of what we're looking at.
Perhaps better graphical representations of the data, which would be helpful when explaining it to clients.
Maybe offer recommendations for fixing issues that are found with a website?

Return on Investment

It helps me win new business, not only for SEO but marketing services beyond that.
The concrete info Screaming Frog provides gives current clients and potential clients confidence that we know what we're talking about.
Difficult to put real numbers on it, since SEO is only part of the work we do for clients. Yet it's an essential tool in our kit.

Alternatives Considered

SEMRush and Ahrefs Site Explorer

The tools I mentioned are in the same space, tools for SEO, but aren't website scrapers like Screaming Frog. We haven't found another tool that we like as much for providing simple and straight forward insights about a website.

Support Rating

What can I say? Screaming Frog works so well for making websites transparent, clearly identifying where a website can be improved, competitive research, and more, that we haven't ever needed to contact them for support. It does what we need it to do, and we hope it continues that way.

Key Insights

Do you think Screaming Frog SEO Spider delivers good value for the price?

Yes

Are you happy with Screaming Frog SEO Spider's feature set?

Yes

Did Screaming Frog SEO Spider live up to sales and marketing promises?

Yes

Did implementation of Screaming Frog SEO Spider go as expected?

Yes

Would you buy Screaming Frog SEO Spider again?

Yes

Other Software Used

SEMRush, Airtable, Weebly, Squarespace, Shopify

Likelihood to Recommend

Screaming Frog is the perfect tool for getting into the backend of a website. It's easy to use, at the right price point (the free version is robust), and it's always being updated, so you can rely on it to be current. It's suitable for anyone needing to optimize a website, doing competitive research, and exploring opportunities to help clients (and sell services to new ones).

A Fast and Easy Way to Explore SEO Opportunities on Any Website

Overall Satisfaction with Screaming Frog SEO Spider