Segment for SaaS Companies from a Marketers POV | TrustRadius

Overall Satisfaction with Segment

Use Cases and Deployment Scope

We setup segment on our marketing website, support website and application (SaaS)
We installed segment to be able to track user data across a variety of platforms without having to install different tracking data for each platform

Pros and Cons

Pros

Very easy to install tracking code across all websites and applications
Very easy to turn on integrations to test a variety of marketing, sales and customer success platforms once tracking code is setup
Saved a ton of time for our development team (saved me having to ask them every time I wanted to test a new marketing tool)

Cons

Would be good to see their integration library grow with smaller solutions that are not as popular yet
I found myself wanting integrations for a few marketing tools that were not yet in the application library
The new integration management area is confusing, I liked the old version better

Return on Investment

Saved a ton of time for setting up user tracking
Provided user data and tracking visibility to the entire team by turning on the Mixpanel integration - this only took a week or so
It does get hard to manage all of your events in a clean spreadsheet - you must have 1 person who leads this initiative so that you keep track of events

Alternatives Considered

There were no other solutions like Segment that I evaluated. I've never even heard of a comparable solution.

Other Software Used

Mixpanel, Intercom, SalesforceIQ

Likelihood to Recommend

I would recommend Segment to any marketing or customer success team of a software company
It's perfect for enabling non-technical people to test a variety of tools without having to bug the development team every time
If your going to be using tools like Intercom, FullStory, Mixpanel etc. you should be using segment to enable accurate data tracking across all of these platforms

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