Segment makes life easier
February 02, 2018
Segment makes life easier
Score 10 out of 10
Vetted Review
Verified User
Software Version
Business
Overall Satisfaction with Segment
Segment is used across all departments/groups to manage software on our marketing site and applications. We also push all activity through Segment with defined actions and store that in our database for further analysis. This allows us to better understand what our users are doing, why they're doing it and how we can make their experience better for them.
- Integrates 3rd party software into your site
- Tracking custom events
- Ultimate in flexibility, track how you want to track
- Dashboard could be laid out better
- Ability to accurately target users at a granular level
- reduced developers time when adding a new analytics program
Similar offering, since I didn't go with them I couldn't a more in depth response.