Item: Twilio Segment
Rating: 10
Author: Jon Lee

Overall Satisfaction with Segment

Use Cases and Deployment Scope

Segment is used across all departments/groups to manage software on our marketing site and applications. We also push all activity through Segment with defined actions and store that in our database for further analysis. This allows us to better understand what our users are doing, why they're doing it and how we can make their experience better for them.

Pros and Cons

Pros

Integrates 3rd party software into your site
Tracking custom events
Ultimate in flexibility, track how you want to track

Cons

Dashboard could be laid out better

Return on Investment

Ability to accurately target users at a granular level
reduced developers time when adding a new analytics program

Alternatives Considered

mParticle

Similar offering, since I didn't go with them I couldn't a more in depth response.

Other Software Used

Slack, GitHub, ATOMIZED Marketing Visualization Platform

Likelihood to Recommend

Any company that uses analytics in their efforts should use Segment to simplify the management of those external services. The only area where Segment would not be well suited is if the service you use is not already in the Segment marketplace and it causes some custom work in order to properly implement.

Comments

Please log in to join the conversation

Segment makes life easier

Software Version