Segment provides more real-time user data than you could imagine
November 16, 2019

Segment provides more real-time user data than you could imagine

Brad Crabtree | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Developer

Overall Satisfaction with Segment

We use Segment to track our user data as they visit our e-learning site and mobile app. We track log-ins, page views, video views (starts, percentage watched, finishes, etc) and import this data into Google Data Studio via our database. Without Segment, we were only gathering basic, broad analytics information such as overall visitor counts. We are now tracking individual usage, are alerted to churn risk, and can provide individualized suggestions based on the usage habits of our customers.

Pros

  • In-depth data tracking.
  • It's easily integrated into platforms and databases.
  • Immediate tracking.

Cons

  • Steep learning curve for new users
  • Must use external database
  • Too much information may feel overwhelming out of the box
  • Reduced churn.
  • Extended customer lifetime value.
It's much more personalized and user-focused data available in real-time, and immediately exported to an external database. It's provided more control over how the information is used and displayed for actionable insights.
The support Documentation has been adequate for us. We have not needed to use their actual support team yet.

Do you think Twilio Segment delivers good value for the price?

Yes

Are you happy with Twilio Segment's feature set?

Yes

Did Twilio Segment live up to sales and marketing promises?

Yes

Did implementation of Twilio Segment go as expected?

Yes

Would you buy Twilio Segment again?

Yes

We currently use a platform that has built-in dashboards and analytics. However, the data is too broad and not specific enough for our needs. We could not track individual usage or provide personalized recommendations. We found that certain important data points would be ignored.
Segment filled all of those gaps and provided more information than we could’ve imagined was available. After plugging it into our own database, we are now able to create our own customized dashboards to give us and our team the information we need instantly.

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